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The purpose of the holding of the research is to find out what is the uniqueness of this Tana Toraja. as well as to know how efforts that officials have done to make this Goa Londa remain sought after by tourists. This research method uses descriptive analysis of Creative and SWOT analysis, that is by writing result of fact analysis and doing research, interview, and documenting research result. Goa Londa is a leading tourist attraction owned by north toraja. Goa Londa is one of the unique graves that exist in Toraja land, where the dead bodies are not buried but placed in a cave