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Abstract: Woven Fabric Mbojo is one of the cultural art that developed in Bima Sultane, West Nusa Tenggara which means the fabric of the people of Bima. This research uses rescriptive qualitative method that aims to reveal the events or facts, variables and actual circumstances occur without serching for the relationships of linear variables. The result of the research represented that the strategies undertaken by craftsmen for developing the Mbojo woven fabrics are started from cheap raw material supply and easy to obtain; development of manufacturing technology; increasing the organizational management, and marketing effort to increase better product. In order to implement the strategies successfully, the craftsmen shall have to get support and training from the local government.