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Tourism is a sector that plays an important role in the business of increasing revenue. Indonesia is a country that has a natural beauty and cultural diversity, so the need for an increase in the tourism sector. This is because tourism is a sector that is considered profitable and very potential to be developed as one of the assets used as a source that produces for the Nation and the State. Research with a qualitative approach emphasizes its analysis on the deductive and inductive deductive processes and on the analysis of the dynamics of observed interconnected relationships, using scientific logic. The results of data analysis that the writer there are answers to the formulation of the problem there are 3 questions and efforts of government and society in developing the Museum of Purbakala Sangiran as a leading tourist attraction and potential tourism potential in sragen very much be it cultural tourism, historical tours, religion of the results were all the Sangiran Archaeological Museum