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This study discusses the Increase of Tourist Visits at Harau Valley Payakumbuh Tourism Object of West Sumatera Province.This Study aims to identify managers strategies to increase tourist visits in order to progress the Harau Valley tourist attraction objects. So that it can be found the right strategy in its development. The research method used in data collection is observation, interviews, questionnaires and documentation. This study uses descriptive analysis of qualitative analysis and SWOT analysis. From the answers to the problem formulation from the research conducted by the author of the management as the license and advisor, giving input to better Harau Valley tourism promotion such as, assisting promotions and connecting lines in carrying out any activities related to the development of Harau Valley Tourism Objects. To increase tourist visits, tourist visiting Harau Valley are always providing innovations to the sale of Harau Valley tourism objects by adding interesting attractions for tourist enthusiasts so tourist do not feel bored and will visit Harau Valley attractions repeatedly.