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Kebumen Regency is one of the Regencies in Central Java. In Kebumen Regency there is a tourist destination, namely Logending Beach. Logending Beach is located in Ayah Village, Ayah Subdistrict. Logending Beach has beautiful and charming beach views. This study uses qualitative methods as a research procedure that produces descriptive data by conducting interviews, observation, documentation and manipulation. This study focuses on developing tourism attractions. Managers play an important role in the operations of Logending Beach. The manager has made various types of facilities, namely children's playgrounds, toilets, gazebos, musola and other supporting facilities.