TATA KELOLA HUMAS PEMERINTAH DAERAH, KAJIAN DI TIGA INSTANSI DI SUMATERA BARAT

oleh: Emeraldy Chatra, Dalmenda

Format: Article
Diterbitkan: Jurusan Ilmu Komunikasi FISIP UNAND 2017-08-01

Deskripsi

In order for Government Public Relations to achieve its objectives as a bridge between government and society, good governance is needed. For this reason, the Indonesian Ministry of Administrative Reform and Bureaucratic Reform (Kemenpan) issued Permenpan No. 30/2011 concerning General Guidelines for Public Relations Governance in Government Agencies. After more than five years the Permenpan was issued, it was necessary to conduct research to monitor the extent to which improvements have been made to Government Public Relations. Monitoring in the form of research is considered important to k now the diversity of government public relations governancepractices.The study was conducted in three cities in West Sumatra, namely Padang, Solok and Payak umbuh. Research subjects are Government Public Relations officials, media practitioners, political activists and other relevant stak eholders.The research resulted in the finding that Permenpan No. 30/2011 has not become a reference for the work of the third Public Relations Division of the Municipal Government that was studied. The emphasis of public relations work is more on relations with the media (media relations) by prioritizing the publication of the activities of the mayor and deputy mayor. Attention to ten other types of publicity emphasized in Permenpan No. 30/2011 isminimal.