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In the new educational environment, the basic and instrumental functional advantages of college Chinese are gradually prominent. Doing Chinese teaching well not only helps to enrich students' Chinese knowledge reserve, but also to improve students' Chinese learning cognition and cultivate students' Chinese accomplishment. In the environment of big data era, we should face up to the realistic problems existing in the current Chinese teaching, through optimizing the teaching mode, rearranging the teaching lines, reconstructing the college Chinese teaching mode based on the big data platform, improving the quality of Chinese teaching. Based on the background of big data era and the practical problems in college Chinese teaching, this paper puts forward some concrete reform strategies.