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DVB-H networks allow high data rate broadcast access for hand-held terminals. A new method to determine the range of good reception quality of such a DVB-H network will be investigated in this paper. To this end, a new subjective criterion is proposed, based on the viewing experience of the users. This criterion is related to the percentage of valid reception. A comparison with existing criteria, based on measured signal strengths, is also made. The ranges are determined for mobile reception inside a car. The influence of the MPE-FEC rate and the modulation scheme on the range is also investigated, enabling wireless telecom operators to select optimal settings for future networks.