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With the development of society and economy, there is a new way of marketing research by people’s taking photos of the respondents. They can get paid after finishing the survey tasks by taking photos. However, the contradictory problem is that, as for the project leader, the well pay makes him spend too much money while the poor pay causes low task completion rate. The solution to the problem is to put forward a way to find the best marketing plan of the project, which can both meet the demands of marketing research and reduce the budget. By means of Extenics in combination with extensible mind mapping, we find the best marketing plan for it.