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This paper illustrates how a traditional Japanese company, Trusco Nakayama Corporation (hereinafter NKC), strategically focuses on culture and talent operations in order to drive business sustainability and innovation. The authors worked directly with NKC executives, business leaders, organizational architects and talent operators to determine the main components and characteristics of their talent strategy and culture development efforts. The paper further describes how key elements of Japanese culture and traditional Japanese business practices were taken into consideration when developing the corporate strategy for value creation and business growth.