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Citation analysis is a staple in the sciences for measuring the impact of faculty members' output, but heavy reliance on monographs as a vehicle of scholarly communication diminished the value of bibliometrics in theological disciplines.  The digital revolution, however, created a seismic shift for citation analysis and has given rise to altmetrics.  Overviews of altmetrics and bibliometrics are provided and a series of questions posed to encourage ongoing discussions about the value of these tools in theological contexts.