Find in Library

The humble bicycle is making a comeback around the world; with governments recognising the many benefits that encouraging transport cycling has for individuals and society. Many of these benefits are well-recognised such as improved health, air quality and congestion. Many are less well-recognised such as providing socially-equitable access to transport and improving road safety for vulnerable road users. In an effort to saturate cities with bicycles and mainstream transport cycling, hundreds of major cities across the globe have launched bike-share schemes including New York, London, Paris, Barcelona, Montreal, Mexico City, Stockholm, Milan, Helsinki, Lyon and Australia's Melbourne and Brisbane. This worldwide trend has little to do with spandex-clad bodies engaging in sports cycling and more to do with ordinary people just getting from A to B. Governments are looking to mainstream cycling and are using imagery that is very different to the hardened, helmeted, sweaty bodies of past cycling promotion efforts. Today's bicyclists are everyday people in everyday clothes making everyday trips.