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ABSTRACT Considering the importance of backyard broiler production in Zambia, this study aimed to characterize this practice in the Serenje district (Zambia). A structured questionnaire was administered to 55 households. Results revealed a male predominance (56.36%) in broiler ownership, with most (69.09%) falling within the 30 to 50 years age group. Most (72.73%) had received at least secondary education. Notably, broiler producers primarily depended on farming (41.82%) and formal employment (32.73%) for income. Marketing channels predominantly involved direct sales to consumers (78.18%), minimizing intermediary involvement. The study highlighted the seasonal demand for broilers. Broiler consumption was common (90.91%) among producers, with most (85.45%) consuming broiler meat up to twice a week. Biosecurity practices varied, and mortality management predominantly involved burning or burial (67.27%). While most (96.36%) farmers practiced vaccinations, disease outbreaks persisted (92.73%), with limited consultation of veterinarians (67.27%). Access to information on broiler production primarily relied on agricultural agencies and organizations (49.09%). Common challenges included feed costs (94.55%), diseases (92.73%), and price fluctuations (87.27%). This study provides valuable insights into the dynamics of backyard broiler production in an urban setting, shedding light on its potential impacts on public health and the overall poultry industry.