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The visual communication design of the apparel tag is essential to ensure a good interaction mechanism between the consumer, the clothing and the enterprise. However, there is a serious phenomenon of homogenization, which shows that the apparel tag lack of innovation design. By analyzing the information displayed, the apparel tag is not only the carrier of information transmission but also the presentation of brand culture. With the development of advanced design technology, it is proposed that the apparel tag should be designed from the three orientations of personalized design, intelligent design and green design, which can completely realize the function of the apparel tag.