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Plato stated, "Human behavior flows from three main sources: desire, emotion, and knowledge." This quote encapsulates, essence of human nature, summarizing the driving forces behind our actions and decisions. At its core, it suggests that our behavior is shaped by our desires, emotions we experience and knowledge we acquire. CSBC is applying the principles of communication to trigger, catalyze and sustain social and behavior change. It’s a set of positive transformations, an approach to programming to address the cognitive, social and structural determinants; a field of expertise, with its workforce.