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Herein, we present a challenge to the game-theoretical optimization of travel toward the fastest route, which is currently prevailing in most navigation systems. To do so, we depict the game-theoretical limitations of this optimization method and the problems caused by it. We introduce a new approach to navigation that permits travelers to execute seemingly “irrational” behaviors, and describe how this approach provides a strategic benefit for the individual and the network. We underline the applicability of this approach by providing a functional software architecture. The described system enhances self-benefit and societal-benefit, by promoting individualized utility functions and absorbing the resulting additional complexity.