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The article considers the way that digital research technologies and online environments increasingly support new forms of qualitative research that have emerged as a result of new user groups taking up the practice of social research. New practitioners of qualitative research have entered the field from societies where qualitative research is a newly-established practice, and new cadres of "citizen researchers" have turned to qualitative methods for non-academic purposes. These groups challenge accepted understandings of qualitative methods. The article uses the example of qualitative software as a case study of how qualitative research is enabled by new digital tools that help new user groups extend the application of qualitative research methods. URN: http://nbn-resolving.de/urn:nbn:de:0114-fqs1202124