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It is ironic that while all efforts to save the Tiger (Panthera tigris) are underway, another species of national importance, the Indian Peafowl, (Pavo cristatus) is still to receive adequate attention. Illegal trade for train-feathers and mass mortality due to indiscriminate application of pesticides and herbicides in crop-fields are major causes of the recent decline in peafowl numbers. Though there has been increasing concern over the declining peafowl population, it is difficult to arrive at a realistic plan unless the current population size, the rate of decline and the causes of decline are scientifically quantified. Considering the need for conservation initiatives for peafowl, one must look beyond the ‘fire-fighting approach’ towards ‘keeping the common species common’ in order to be efficient with conservation investments and instill greater public participation.