Modelo Conceptual integrativo de Destination Branding: teste empírico no Porto e Norte de Portugal
oleh: Pedro Costa Carvalho, Ana Maria Pinto Lima Vieira Brites Kankura Salazar, Paulo Matos Graça Ramos
| Format: | Article |
|---|---|
| Diterbitkan: | Instituto de Investigación Social y Turismo 2015-01-01 |
Deskripsi
The current study aims to develop and test a new conceptual model for destination branding, including and integrating the concepts of brand identity (brand associations), brand image, perceived quality, satisfation and loyalty. This study hypothesizes relationships among this constructs. This article aims to contribute to the conceptualization of destination branding that is identified as critical concept to the competitiveness of tourist destinations.