The Role of the Top Management Team in the Choice of Entry Modes – Theoretical Perspective

oleh: Sara JIMÉNEZ BURILLO, Juan J. JIMÉNEZ MORENO

Format: Article
Diterbitkan: Cracow University of Economics 2013-06-01

Deskripsi

Launching the process of internationalization is a critical decision, so using combinations  of  entry  modes  can  be  beneficial  to  sketch  an  easy  and  feasible international process. Members of TMT might have some special characteristics to achieve planned objectives and strategies and take appropriate decisions, especially combinations.  The  objective  of  the  article  is  to  present  the  main  themes  of  the literature discourse on the role of entry modes and their combinations. This paper discusses TMT’s characteristics that influence on the combinations of entry modes. The research design used here is qualitative because it attempts to describe the importance of these characteristics in as the alternatives in internationalization process. The results indicate the importance of considering some characteristics of TMT, and combinations of entry mode as an option to internationalize. Combinations of entrymode might enhance the firms’  internationalization  strategies,  making  them  more  effective  in  the  global environment. Knowing the relevant determinants of TMT will lead to more efficient strategies. The originality of this worklies in studying some aspects of  TMT  to  select  combinations  of  entry  modes  which  are  suited  in  a  given environment.