Understanding “Guanxi” in the Asian Business Context

oleh: Trung Quang DINH, Hilmar Þór HILMARSSON

Format: Article
Diterbitkan: Editura ASE 2022-03-01

Deskripsi

Guanxi, an informal personal relationship, is an important element facilitating business success in China and other Asian countries that are influenced by Confucian culture. Despite recently increased research on guanxi and its roles in business context, the understanding of guanxi remains misapprehended or incomplete. This article attempts to disentangle this cultural and social phenomenon of guanxi to help Western businessmen better comprehend and manage guanxi more effectively when doing business in Asia especially in Chinese markets.