PETA SELERA PASAR TEH DUNIA

oleh: Rohayati Suprihatini, E. Gumbira-Sa’id, Syamsul Ma’arif, Marimin Marimin

Format: Article
Diterbitkan: Bogor Agricultural University 2011-08-01

Deskripsi

<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:SnapToGridInCell /> <w:WrapTextWithPunct /> <w:UseAsianBreakRules /> <w:DontGrowAutofit /> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} --> <!--[endif] --> <p class="MsoNormal" style="text-align: justify;"><em>In order to increase Indonesia tea export market share is required product improvement of Indonesian tea supply to serve the market preference in each world tea market region.<span>   </span>Research results showed that world tea market based on preference attibutes namely (1) tea type, (2) tea grade, and (3) organoleptic score apllying hierarchical cluster analysis, between-groups linkage method and Euclidean method can be classified in to five groups of tea markets.<span>  </span>Market Group-1 consist of Poland, Hungary, USA, and Canada; Market Group-2 consist of West Europe Region, Australia, Japan, East Europe in general, Turkey, North America Region, South America Region in general, and India; Market Group-3 consist of Pakistan, Afghanistan, Egypt, Malaysia, and Singapore; Market Group-4 consist of Iran and Middle East Region in general; and Market Group-5 consist of Iraq, Syria, and Russian Region especially Russian Federation.<span>  </span>Market Group-4 are markets typical having the highest preference due to only the best tea is accepted.<span>    </span>On the other hand, Market Group-1 are tea markets having lowest preference, while others Market Groups are in medium preference.<span>  </span></em></p>