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The purpose of this study is to analyse the particularities of Romanian students mentality related to the women’s career opportunities. For achieving this objective, the authors conducted a quantitative marketing research involving a very large sample of 1122 students (aged 18-35) from 10 Romanian universities. The results obtained shows that, in Romania, women face more barriers than men in finding a job and an important reason is gender discrimination and Romanians are gender deep-rooted stereotypes that define women’s and men’s roles inside the community also for the young generation. The articles fill the literature gap by bringing new information on the topic considering the particular case of Romania, a developing country inside the European Union.