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Linguistic selection in advertising, especially the focus on gendered language, is the main concern in this study. The main concentration in the research is the investigation into the use of specific verbal items in commercials to confirm the idea that there are differences among adverts of similar products for either male or female consumers. The result of this paper can partly contribute to industrial areas as well as other academic fields such as sociolinguistics. The conclusion supported by a qualitative research will lead to a confirmation of the thesis together with some practical implications.