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Focused ethnography is a pragmatic form of ethnography, which is focused on a specific phenomenon and conducts short, intensive fieldwork. In this article, I contribute to the development of focused ethnography as an innovative, efficient, and effective qualitative methodology. In addition to augmenting general definitions and understandings of focused ethnography, I evaluate the appropriateness of this methodology for research on community development non-profit organisations. As such, I unpack the advantages and disadvantages of focused ethnography regarding its convergence with or divergence from community development practice principles including bottom-up programming, active participation, locally led action, inclusion of marginalised groups and local wisdom, devolved decision-making, and social justice agenda. Additionally, I outline which types of research projects situated in community development settings may be suited or unsuitable to a focused ethnographic approach, and provide strategies for enhancing the methodology's alignment with organisational principles.