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Drought conditions make landscape irrigation and reducing water use top-of-mind for many Floridians. Encouraging wise water use is of particular importance to the smart irrigation industry and water policy makers. This 5-page fact sheet written by Hayk Khachatryan, Alicia Rihn, Dong Hee Suh, and Michael Dukes and published by the UF/IFAS Food and Resource Economics Department pinpoints key attributes and barriers affecting consumers' irrigation purchases and their adoption of smart irrigation technologies. https://edis.ifas.ufl.edu/fe1080