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This study developed a comprehensive model of how smartphone users search for pre-trip tourism information. Important dimensions and relationships in tourism information search (TIS) behavior were studied in 21 subjects. The data collection process included semi-structured in-depth interviewing data and field observation data. The analysis revealed 10 activities characteristic of TIS behavior: internal searches, mobile searches, saving information in the smartphones, preliminary collaborative TIS, barriers to TIS, bringing mobile search to an end, summarizing information, PC Internet search, advanced collaborative TIS, and searches via editorial communications. Such data collection was not performed in isolation. Further, 20 propositions have been developed for future testing. The results suggest that pre-trip TIS appears to consist in a diversity of search patterns with the usage of multiple information sources; in addition, it is no longer individual but collaborative behavior in the context of Web 2.0. Finally, the theoretical and practical implications of the research work are discussed, and directions for future work are suggested.