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Abstract Fashion is visible in many product categories; color can be an important component in consumers’ product selection decisions. The current phenomenon of fast fashion suggests color cycles have shortened and overlapped between product categories, however no current research has explored the length or speed of color cycles in the current consumer-centric market. Three research questions concerning apparel and home furnishing furnishings were proposed, what (1) parallel color cycles or trends can be identified; (2) are the comparative lengths of color cycles in apparel and home furnishings; and (3) colors exhibited evidence of a time lag between 1969-2009. Content analysis was applied to colors seen in two interiors and two apparel magazines. Few parallel or sequential trends were observed between apparel and home furnishings. Overall, this research showed that color cycles in these consumer product sectors are complex phenomena that deserve more research.