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The article describes the method of the detailed description of the item, as a basic managed element of the real estate development project. A mathematical adaptive model of development, which can influence on right organizational-managerial decision-makings on the stage of pre-investment research, was proposed on the basis of consideration of the set of characteristics and diversified features of the item, as well as its ability to self-development. The result of the work can be used as the base model in the design of decision support system in the initiation of the development project.