RASCH MODEL APPLICATION IN VALIDATING INSTRUMENT FOR KNOWLEDGE INTEGRATION IN SMALL MEDIUM ENTERPRISES
oleh: Nur Ilyana Ismarau Tajuddin, Rusli Abdullah, Marzanah A. Jabar, Yusmadi Yah Jusoh, Nureize Arbaiy
| Format: | Article |
|---|---|
| Diterbitkan: | Zibeline International 2017-11-01 |
Deskripsi
This paper aims in analysing the application of Social Media to enhance the Knowledge Integra-tion (KI) by proposed of KI model for Small Medium Enterprises (SMEs) by using Rasch Model Application. An initial conceptual model has been constructed based on TOE framework (Tech-nology, Organization, Environment) which is including KI, Social Media, SMEs, Environment, and Service Quality Factors.