Find in Library

The present study seeks an understanding of digital natives’ preference to join an organization based on the factors of organizational justice, organizational reputation and self-esteem. The study conceptualizes organizational reputation as a mediator between organizational justice and digital native attraction, while self-esteem is a moderator. Three-hundred and twenty-seven digital natives undergoing internships at reputable organizations comprise the selected sample for the present study. The result shows that organizational reputation mediated the relationship between organizational justice and digital native attraction, and it is stronger for digital natives with high self-esteem. The findings imply that organizations have no other choices but to improve their organizational reputation through organizational justice, which will attract digital natives with high self-esteem, while the government and related parties cooperate with each other to develop digital native self-esteem to a high level, which in turn will attract digital natives to apply for the job.