PICTOGRAM AND METAPHOR IN THE SYSTEM OF ANCIENT CHINESE ARCHITECTURE. PICTOGRAPHIC HIEROGLYPHIC WRITING AND METAPHOR IN ANCIENT ARCHITECTURE AND COMMUNICATION OF MODERN INFORMATION MESSAGES

oleh: Li Jiang

Format: Article
Diterbitkan: Ural State University of Architecture and Art 2021-06-01

Deskripsi

Primitive forms of ancient Chinese architecture are mainly associated with Chinese hieroglyphs. The ancient keys of Chinese hieroglyphs were originally visual symbolic representations of real phenomena and objects. In our analysis, we will try to understand the mystery of Chinese hieroglyphs from just one perspective – following the development of ancient architecture. This text provides as an example some Chinese hieroglyphs related to ancient architecture and explains the historical culture of architecture rather than the technology of architecture. Chinese hieroglyphs display ancient architectural forms accumulated in them as sedimentary layers. At the same time, the shape, structure, and drawings of these buildings also betray a deep metaphor. This metaphoricity contains many social, cultural, hierarchical, etiquette and other factors and depends on human physiology, psychology, and faith. It undoubtedly results from certain connections and associations. All this combined with various architectural images of the era or with the individual make up the main characteristics of the structure, shape and drawing of the building. Understanding the historical evolution and meaning of ancient Chinese architecture is essential for understanding and identifying the information conveyed through ancient symbols in modern buildings and their drawings. In ancient Chinese buildings, metaphors are common everywhere, especially in the Imperial palace buildings. The originality and novelty of this article is embodied in the name and logos of two hospital buildings, Huoshenshan ("Mountains of the God of Fire") and Leishenshan ("Mountains of the God of Thunder"), built in 2020 for the prevention and treatment of COVID-19 in Wuhan, China. The innovative use of the ancient Chinese hieroglyphs and ornaments and the metaphorical meaning of the ancient symbols convey a clear modern-day informational message.