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By twinning the ideational and political logic approaches to populism, this article offers an original interpretation of the Redshirt movement in Thailand. The article extensively uses pro-Thaksin media sources and booklets to demonstrate how the Redshirt movement in Thailand appropriated the formerly authoritarian Thaksin as an empty signifier. This article fills a significant gap by exploring how ideational elements of the Redshirt movement fostered the emergence of a populist subject that struggled for a liberal constitutional re-foundation of Thai politics.