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The article is dedicated to the issue of defining the concept of DEMOCRACY. Its meaning in the Russian political discourse is clarified on conceptual, figurative, and value levels. The peculiarities of this concept in the Russian political discourse are identified from the perspective of the Chinese linguocultural tradition. The similarities and differences in the content of the concept of DEMOCRACY in the linguocultural traditions of Russia and China are examined. To achieve the stated goal, the method of linguocultural analysis of the text was used in the research. Informational and analytical texts on political topics published in the mass media of Russia and China were used as research materials. The concept of “sovereign democracy”, relevant to Russian political culture, and “people’s democracy”, represented in Chinese political discourse, are analyzed. The theoretical foundations and prospects for the development of these concepts, associated with national linguocultural traditions, are evaluated. The ecessity of forming a corpus of interrelated concepts for the development of national ideologies as complex and interacting images of national political worldviews is emphasized.