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This paper is based on the perspective of regional architectural color planning and selecting campus buildings in cold regions as an example, taking architectural color as the research object, making a multi-viewpoint research on the use of color and its influencing factors. This article conducts actual investigation on the color of exterior facades of buildings in different areas of Shenyang Jianzhu University Campus, systematic evaluation and suggestion on architectural color of Shenyang Jianzhu University on the basis of Munsell color solid system.