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Policies and Strategies Quality Courier Services Market Case Study DHL
oleh: Nicoleta Andreea Neacşu, Simona Bălăşescu
Format: | Article |
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Diterbitkan: | Ovidius University Press 2016-01-01 |
Deskripsi
In this paper we presented some of the policies and strategies quality courier servicesimplemented at DHL. We focused on this company because it is the only one that has achievedSuperbrand status in category '' Transport and Courier '. This company is an economic model to befollowed, both in terms of the values it perpetuates the market and developed a business model. Company policy in quality, is to offer its customers high quality services in the field of courierservices at a competitive price, under achieving a good profit for the company and a good salaryfor employees.