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Primary sector, especially agricultural companies, have long been struggling with labour shortages and demographic trends as well as with negative age structure of employees. The article, therefore, aims to identify the organisational benefits and strategies of human resource management that will help ensure a generational change in selected agricultural companies in primary sectors. The data was obtained on the basis of quantitative research in 136 companies operating in the primary sector according to the CZ-NACE methodology. More than 75% of the enterprises assessed do not apply age management, the biggest obstacle being staffing shortage in the area of age management. The respondents see the main benefits in retaining key employees, improving motivation, increasing performance, and improving organisational climate. The article is limited by its focus on the specific primary sector, nevertheless, this topic is very important in its focus on Common Agricultural Policy at the level of individual companies in all countries of the European Union.