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It may be paradoxical to launch a new publication in Latin America with a name in English, especially when its contents are mostly in Spanish. Moreover, in this language, literature is large, for example Latindex directory contains about 17,073 journals, 2,689 devoted to Arts and Humanities, 9,847 in Social Sciences and 582 in Psychology; although not all of them are in Spanish, most are. For this, it's necessary to explain why this name, especially if we bear in mind that the discussion of language in science is not trivial, because it affects the fluidity of communication, precision and integration of research and society (Gil-Arnao, de Gil, Rivera, & Molina, 1998).