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Mexican electoral law establishes a series of criterias organizations that each group that wants to register a “national political party” in the Federal Electoral Institute has to fulfil in order to participate in electoral processes. From the study of the “México Posible” Party (PMP registered in 2002) and the comparison with its heir: the “Alternativa Socialdemócrata y Campesina” party (PASC registered in 2005), this work analyses the impact of party and electoral mexican rules on the building of a party project, its territorial structuring and its internal life. Contrary to the other new parties formed by dissidents from existing parties, the PMP has been created by feminist, human rights or ecologist activists who came with a project of “new politics” and wanted to combine practices and organizational forms they experimented in NGO’s with party politics in order to democratize political life. But they also had to abide by electoral rules. The comparison between the PMP which didn’t attract a 2% of the voters -a legal condition to maintain the status of political party- and the PASC which obtained them allows to study the strategical changes this group made to his project in order to gain these votes and the political socialization of these new political actors, and to analyse how the electoral rules influence their project.