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This study aims to determine and assess the impact of Corporate Social Responsibility (CRS) on brand-customer relationship quality and brand switching intention. These relationships were determined by analyzing a sample of 507 regular customers shopping at retail supermarkets. The findings showed that CSR has a strong impact on the quality of the brand-customer relationship while reduces brand switching intention. This study also discussed the mediating role of brand-customer relationship quality in the CSR-brand switching intention relationship. Finally, the study drew some conclusions and made some policy implications for enterprises and suggestions for future research.