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This conceptual paper addresses the issues of transparency as linked to artificial intelligence (AI) from socio-legal and computer scientific perspectives. Firstly, we discuss the conceptual distinction between transparency in AI and algorithmic transparency, and argue for the wider concept ‘in AI’, as a partly contested albeit useful notion in relation to transparency. Secondly, we show that transparency as a general concept is multifaceted, and of widespread theoretical use in multiple disciplines over time, particularly since the 1990s. Still, it has had a resurgence in contemporary notions of AI governance, such as in the multitude of recently published ethics guidelines on AI. Thirdly, we discuss and show the relevance of the fact that transparency expresses a conceptual metaphor of more general significance, linked to knowing, bringing positive connotations that may have normative effects to regulatory debates. Finally, we draw a possible categorisation of aspects related to transparency in AI, or what we interchangeably call AI transparency, and argue for the need of developing a multidisciplinary understanding, in order to contribute to the governance of AI as applied on markets and in society.