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This work describes the urbanization process taking place in the city of Maringá, in the context of the tallbuilding development at its main economic axis, the city center. This research aims to conduct an in-depth analysis of the role played by the housing industry in the development of tall buildings at downtown Maringá, the origin of the capital associated to such process, and the rationale for building them in Zone 1 (downtown). This is also analyzed considering local environmental information and infrastructural considerations involved in this process.