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This essay explores the issues of reuse and remanufacturing in the construction sector, considered to be key strategies for circularity and value conservation, based on the extension of product life through multiple use cycles. The main levers for boosting the logic of reuse and remanufacturing are investigated, as well as the major barriers that hinder their spread. In particular, the focus is on the components coming from the renovation of tertiary buildings (offices, accommodation, exhibitions, retail), characterised by short use cycles. These components are the most suitable for innovative remanufacturing experiments, since they are distinguished by high economic value and high residual performance after the replacement process.