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It is well known that cloud computing has many potential advantages over traditional distributed systems. Many enterprises can build their own private cloud with open source infrastructure as a service (IaaS) frameworks. Since enterprise applications and data are migrating to private cloud, the performance of cloud computing environments is of utmost importance for both cloud providers and users. To improve the performance, previous studies on cloud consolidation have been focused on live migration of virtual machines based on resource utilization. However, the approaches are not suitable for multimedia big data applications. In this paper, we reveal the performance bottleneck of multimedia big data applications in cloud computing environments and propose a cloud consolidation algorithm that considers application types. We show that our consolidation algorithm outperforms previous approaches.