The effect of country of origin on consumer-based brand equity (CBBE) of Colombian consumers: An empirical investigation of Samsung vs. Huawei brands
oleh: Renee B. Kim, Yan Chao
| Format: | Article |
|---|---|
| Diterbitkan: | Centre of Sociological Research, Szczecin, Poland 2018-09-01 |
Deskripsi
Subjek
country of origin; consumer-based brand equity; perceived quality; Colombia; Samsung; Huawei