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This study tested the effects of corporate social responsibility (CSR) priming (without CSR priming vs. CSR priming) and valence of CSR framing (positive framing vs. negative framing) on how participants judged a target corporation’s CSR practices and formed attitude toward the target corporation. Results suggested that the main effects of CSR priming and valence of CSR framing affected participants’ judgments of the target corporation’s CSR practices and attitudes toward the target corporation. The crucial effects, however, were the interaction effects between CSR priming and valence of CSR framing. The interaction effects captured the degree to which the impact of valence of CSR framing depended on whether participants were primed with messages about CSR practices. Implications for public relations professionals are also presented.