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The Ideology of Racism in Contemporary Hollywood Films on Netflix: A Case Study on “All the Boys I’ve Loved Before” Movie
oleh: Rizki Briandana, Rustono Farady Marta, Rohana Mijan, Eka Perwitasari Fauzi
Format: | Article |
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Diterbitkan: | Departemen Ilmu Komunikasi, FISIP Universitas Indonesia 2022-03-01 |
Deskripsi
This study aims to analyse the ideology of racism in Hollywood films shown on Netflix. To All the Boys I’ve Loved Before is a film based on a New York Times Best Seller novel. Initially, this film had some drawbacks because almost all production houses refused to keep an Asian face as the main character in accordance with the novel. The concept of ideology in the film refers to the concept proposed by John Storey. That ideology is an ideal form of image which aims to attract attention through methods, such as those used in texts, including films as mass media products to present a certain image about the world. This study applied a qualitative text analysis method, i.e.i.e. the Semiotics method. The film was analysed through Roland Barthes’ semiotic analysis, which is known for its denotative, connotative, and mythical meanings. The signs in the film were studied in stages to get the meaning of the message and also to uncover the myths that hide behind the ideology in the film. The result shows the use of Asian faces as the main characters who are also protagonists in To All the Boys I’ve Loved Before demonstrates that the racism depicted in this film is a myth. This film also joins the ranks of Hollywood films in which Asian actors were previously thought to be unable to sell at the box office.