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Studying language in micro, native and local domains is one of the emphasized streams of research in the newest paradigm of strategy research, namely, “strategy as practice”. This critical study seeks to derive the “what” and “why” of the pattern of strategic control model in weight industry of Iran using qualitative research and drawing on social constructivism philosophy. Accordingly, this study uses grounded analysis and induction-based coding approach through Atlas.ti – specific explorative analysis software. The conclusions are emerged from 15 semi-structured field interviews through theoretical sampling and to reach the stage of saturation extract, and at the end of the Dell data control model weighting has been articulating a strategic industry.