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Hijab and mutually non- compliance with respect to the effects and consequences that would entail, could be the attitude of people. For this reason, understanding people's attitudes towards Islamic dress and associated factors in its formation is necessary and important. The integrated approach, the theory of socialization, social learning and value proposition Homans to have been used as theoretical framework. Therefore, the main objective of this paper is to examine the attitudes of students towards Islamic dress (hijab) and social and cultural factors affecting it. The study of social survey and research data has been gathered using the technique. Reliability and Validity of research, according to the results of Cronbach's alpha is approved. The study consisted of all students in the academic year 93-1392 Kashan University are using Cochran sampling formula set 398 as the sample size and using a quota method and were randomly selected and examined. Based on the analysis, the positive experience of the hijab, with 65 percent of the direct and indirect impact is the most positive effect on students' attitudes toward the veil. Family variables associated with the veil 0.21, nonconformity with social norms by 0.17-, 0.16- and attitudes towards gender equality with authoritarian parenting style has been effective 0.13- next rank.