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As an important carrier of Chinese culture, traditional culture plays a two-way role in function of social education and cultural communication. In recent years, digital technology has been constantly updated and developed, making the interaction between traditional culture and users more convenient, efficient, and flexible. Based on the communication status of traditional culture, this study analyzes the theoretical level of traditional culture and combines the three aspects of form, color and connotation in interaction design. This paper discusses the design method of combining traditional cultural characteristics with expression methods in digital context.